Today Apple announced its new iPad. Again this provides a chapter in decision making. With every Apple decision over the last decade, it will be criticized by many. The iPod was criticized because it would be just another music player. Itunes a was criticized because it was just another music store. The iPhone was criticized by many because Apple could not compete in the cell phone business. Apple apps were criticized because their value was not understood. The iPad is just a big iPod - that will be the annotation - too expensive, diminutive in media available, etc. But Steve Jobs, and Apple, can teach everyone valuable lessons in decision making.
These decisions were single decisions; they were a decision to go down a new path. Each of these was the get underway of a new product line in a new store space, not just a product. There are two decision lessons here for businesses. The first is to look at strategic decisions like this as creating a new path, not just a single decision. A new path creates opportunities along the way - opportunities to get underway new versions of the product and keep improving it. Apple kept improving the iPod, iTunes Store, and iPhone along the way, creating billion in additional revenue. Businesses should advent strategic decisions a starting a journey on a new path and think the opportunities it creates.
The other chapter is bold move decisions. Each of these new product lines was a bold move decision. Apple has grown because of bold moves decisions. Too many businesses fail to even think bold move decisions, let alone have the courage to make them. To be flourishing in the future, businesses need to make bold move decisions! These are decision lessons that can also be used in personal decisions. Resolve to originate and entirely new path for your life, instead of just making private decisions. Make bold move decisions that can reshape you life.
Apple iPad DecisionSo look at the Apple iPad not just as a new product but as decision making lessons as well. Over its history, Apple also in case,granted decision lessons in bad decision making, such as with the Newton. Steve Jobs learned from his good and bad strategic decisions and now is putting that perceive to work. We can all learn from him too.
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