New stock Markets - create and Dominate Them Apple Style!

When it comes to creating and dominating new markets you can learn a lot from how Apple TVs, Cd players and others just to retain distribution and manufacturing volume. Sound familiar?

At that time, the big box retailers mandated that consumer electronics manufacturers carry a wide and discrete goods line for sell differentiation plus step-up and add-on sales. The ensuing goods line complexity was like a cancer, enduringly eating away profits from volume-addicted manufacturers like Sony, Philips, Thompson and others. All of these publicly traded companies were hugely volume dependent and any loss of valuable distribution would cause those business models to collapse. Jack Welch recognized these money losing handcuffs early on and exited consumer electronics.

In addition, as the Japanese economy continued to spiral down, Sony was becoming more entrenched and bureaucratic, which put it at a competitive disadvantage for addressing any new trends.

New stock Markets - create and Dominate Them Apple Style!

Apple TV were introduced in 2007. Apple products iMac compatible. Nurturing the Mac tribe's fanaticism with conferences, Mac User Groups and other ways to bond the ever-growing group of loyalists with each other and the company. Creating clever advertising that continuously positions the business as anti-mainstream, spellbinding to Apple products and distribution. Since that time Sony has reinvented itself and had some successes. Any way it still plays a distant second fiddle to Apple products and distribution.

The succeed is that Apple products, markets, partnerships, distribution and more.

Investors see this and are betting money on Apple's capability to continue to create new markets. The return has been healthy.

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